CPG Retailer Outreach 

Contract Sales Executive building and filling your pipeline.

As a business professional, you understand the importance of reaching out to your retailer customers consistently. However, the process of making numerous calls and sending follow-up emails can be time-consuming and overwhelming. Our retailer outreach package relieves this burden by providing a streamlined approach, allowing you to focus on what you do best! 

We handle the organization and logistics, ensuring that your outreach efforts are executed seamlessly, maximizing your chances of securing partnerships and expanding your presence in the market.

Few Top Brands - Previous Experience

About Me: 

Alexander Ayala is a published author, consultant and CEO at Affordable Immediate Marketing where he is revolutionizing the marketing landscape through the power of AI and automation. Passionate about leveraging technology, Alexander holds over 20 digital media certifications and is a relentless advocate for incorporating AI and automation to optimize marketing practices. 

With a decade of experience in the consumer packaged goods (CPG) industry, Alexander's expertise extends to Natural Foods, where he has excelled in nationwide Distribution, Digital and Trade Marketing, Sales, and Brokerage(s). His strategic leadership has enabled him to build successful teams and drive operations in cities like Seattle, Portland, Denver, Los Angeles, and Phoenix.

Direct Call Campaigns 

Struggling to call every account? Have an experienced Natural Foods sales executive conduct calls on your behalf to major retailers such as Whole Foods, Natural Grocers, and Sprouts. Alexander will personally highlight the unique features and benefits of your natural foods CPG products, emphasizing how they align with consumer preferences for healthier, sustainable options. This direct approach with digital follows ups allows for personalized communication and increases your chances of securing partnerships and reorders.

200 Retailer Calls


  • Personalized Engagement: Engage in meaningful conversations with each manager, highlighting the unique features and benefits of your natural foods products.
  • Free HubSpot CRM: Streamline communication and stay organized with our complimentary CRM. Easily manage contacts, track interactions, and nurture relationships effectively.
  • Tailored Follow-up Emails: After each call, I will send personalized follow-up emails to each manager I engage with. These emails will reinforce your key selling points, keeping your brand top-of-mind and increasing the chances of securing partnerships.
  • Comprehensive Reporting: Receive detailed reports outlining the outcomes of each call, providing valuable insights to fine-tune your strategy and identify potential opportunities for growth.
  • Expert Guidance: Benefit from our industry expertise and strategic guidance throughout the process. I'll share best practices, offer tips for effective communication, and help you make the most out of your outreach efforts.
  • Drive Results: Our 200 Calls Package is designed to drive results, helping you secure partnerships and expand your presence in the natural foods market.
  • Affordable Investment: This comprehensive package, including the free CRM and personalized follow-up emails, is available at a competitive price, ensuring maximum value for your investment.

400 Retailer Calls


  • 200+ Extra Calls: Double your outreach efforts with a total of 400 direct calls made to key decision-makers at major retailers, ensuring broader reach and increased opportunities for partnerships.
  • Zoom Strategy Calls: Halfway through the campaign, we'll conduct Zoom strategy calls to review progress, discuss any necessary pivots or adjustments to your outreach approach, fine-tuning your strategy for maximum effectiveness.
  • Email Drip Campaign Build-out: I'll develop a comprehensive email drip campaign tailored specifically for store buyers. Over the course of a year, the automated campaign with send monthly  emails with your sell sheet, keeping your brand top-of-mind and nurturing relationships with store buyers.
  • Reporting Call: As I wrap up the 400 calls we can book a meeting to discuss overall notes, opportunities, and how to improve your brands in store presence and reorders. 
  • Expanded Follow-up: More in depth follow-up strategy beyond the personalized email campaign built for you. Alexander will assist you in developing additional follow-up tactics such as targeted phone calls to corporate decision makers to gain sku approval, social media engagement (DMs), or personalized gifts for store buyers to reinforce your brand's presence and foster stronger connections.

Corporate Funnel 


  • Strategic Funnel Building: I'll design and implement a customized sales funnel tailored to your corporate outreach needs. This includes setting up essential software such as an email manager and a free CRM system, ensuring seamless lead management and tracking.
  • Email Drip Campaigns: I will craft engaging email drip campaigns to nurture your leads. These campaigns will be carefully designed to deliver targeted content and drive conversions.
  • Lead List Creation: I will target over 1k key buyers for your industry. Based on your criteria I will pull the emails and contact details for the top decision makers you are targeting. 
  • LinkedIn Omnichannel Outreach: Leverage the power of LinkedIn with a targeted DM (Direct Message) strategy. I can help you engage with your ideal corporate audience, initiating conversations, and building valuable connections. This personalized approach establishes trust and fosters meaningful relationships. 
  • Custom Audience Creation: After one month of email engagement, I'll provide you with a custom audience consisting of individuals who have actively opened and engaged with your emails. This warm lead audience is primed for further outreach, increasing the likelihood of conversion.
  • Maximizing Efficiency: By utilizing automation and proven strategies, I'll ensure that your corporate outreach efforts are streamlined, efficient, and results-oriented. This package is designed to save you time and effort while delivering impactful outcomes.

200 Calls Package

400 Calls Package

Corporate Funnel Package

Fractional Chief Commercial Officer (CCO) 
& Sales Leader Package

Are you looking to elevate your company's sales performance and drive exponential growth? Look no further! Our Fractional Chief Commercial Officer (CCO) & Sales Leader Package is designed to provide you with the strategic expertise and leadership you need to achieve remarkable results that are sustainable and not based on vanity metrics. You pay me to forecast, execute and tell you the truth weekly!


(Monthly - No long term contract)

Fractional CCO Services: I will work closely with your team, providing valuable insights, strategic direction, and tactical guidance. With my deep industry knowledge and proven track record, I will help you optimize your sales strategies, identify new market opportunities, and develop winning go-to-market plans.

Sales Leadership: Gain access to a seasoned Sales Leader who will drive your sales initiatives to new heights. I will collaborate with your team, implementing best practices, refining sales processes, and empowering your salesforce to deliver exceptional performance. My expertise will enable you to maximize revenue, increase market share, and outperform your competitors.

Fractional Engagement: Our fractional approach means you get the expertise of a CCO and Sales Leader on a part-time basis, allowing you to access top-tier talent without the costs associated with a full-time executive. You'll have the flexibility to scale up or down based on your specific needs, ensuring cost-effectiveness and optimal resource allocation.

Customized Strategies: I'll develop tailored sales strategies that align with your unique business objectives and target markets. These strategies will encompass sales planning, customer acquisition, retention, and expansion, as well as optimizing sales operations for maximum efficiency.

Performance Tracking and Reporting: Stay informed about your sales progress with comprehensive performance tracking and reporting. I'll provide regular updates on key metrics, sales pipeline analysis, and actionable insights to drive continuous improvement.

Collaboration and Training: Foster a sales-driven culture within your organization through collaborative workshops and training sessions. Our experts will share their knowledge, coach your sales team, and equip them with the tools and techniques needed to excel in today's competitive landscape.


Take your sales performance to new heights with our Fractional CCO & Sales Leader Package.

This package includes up to 20 hours a week of remote sales support alongside a weekly update meeting and end of month report. 


Affordable Immediate Marketing  |  Arizona  2023